Epstein File EFTA01378006: Penetration (DS10)

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💨IMPACT LEVEL 1 — MEH

Epstein File EFTA01378006: Penetration (DS10)

General DocumentJune 30, 2012EFTA013780061 keyword hits

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A document analyzing internet penetration rates, specifically referencing OkCupid's user growth and market penetration. The text discusses how penetration rates have changed over time and expectations for future user expansion.

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🔑 Evidence Keywords

penetration

📋 Key Excerpts3

PersonKeyword

Excerpt 1

For example, at OkCupid, the **penetration** rate 63 Table of Contents as of June 30, 2015, was 5.7x the **penetration** rate as of June 30, 2012 (which was the

Excerpt 2

**penetration** rate after one year is higher than OkCupid's was in June 2012, and we expect its **penetration** to follow a similar directional course.

Excerpt 3

Thus, while we do expect the mix of users to continue to shift into these lower **penetration** brands, we expect **penetration** within these brands to increase